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BURNOUT ISN'T A WORKLOAD PROBLEM.

It's an
Ownership
Problem

Why rest keeps not working for founders, executives, and high achievers — and what actually does.

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Founded

THE PROBLEM

REST ISN'T FIXING IT

You have tried the vacation, the boundaries, the earlier nights. Nothing holds. That is because exhaustion was never the real problem. Ownership was.

COUNT ME IN

WHY THIS CAMPAIGN EXISTS

I wrote APART FROM ME for high achievers who are exhausted from living as if everything depends on them.
I’m inviting the people who have believed in me and supported my journey to help bring it into the world.
Your support will help complete the book, produce its first printing, launch it well, and place it in the hands of leaders who need it most.

CHOOSE HOW YOU’D LIKE TO BE PART OF IT

Every physical package includes hand-signed copies, your name in the acknowledgments, access to the virtual launch event, and standard U.S. shipping.

*Books arrive March–April 2027.

Every package includes
free shipping in the U.S.

YOUR NAME IN IT

One signed copy. Your name inside it.

$75 −
+ One signed copy of APART FROM ME from the first printing
+ Your name printed in the acknowledgments of the first printing*
+ Access to the virtual launch event
+ My genuine gratitude—and the strange feeling of seeing your name in a book I almost didn’t live to write.
ESTIMATED DELIVERY: MARCH–APRIL 2027

PASS IT ON

Keep one. Place two into the hands of people who need them.

$150 +

PASS IT FURTHER

Keep one. Place five.

$250 +

BE IN THE ROOM

Come to the live launch — and bring someone with you.

$750 +

THE PRIVATE CONVERSATION

Bring APART FROM ME into a private conversation with your leadership team.

$1,750 +

THE WORKSHOP

A private leadership workshop for leaders who want to pursue meaningful work without living as if everything depends on them.

$6,000 +

THE FOUNDATION

Everything in The Workshop, plus a full mission, vision, and values engagement with Rojo 032 — the work of naming what your company actually is, so your people can move in the same direction.

$12,000 +

YOUR NAME IN IT

One signed copy. Your name inside it.

$75 −
+ One signed copy of APART FROM ME from the first printing
+ Your name printed in the acknowledgments of the first printing*
+ Access to the virtual launch event
+ My genuine gratitude—and the strange feeling of seeing your name in a book I almost didn’t live to write.
ESTIMATED DELIVERY: MARCH–APRIL 2027

PASS IT ON

Keep one. Place two into the hands of people who need them.

$150 +

PASS IT FURTHER

Keep one. Place five.

$250 +

BE IN THE ROOM

Come to the live launch — and bring someone with you.

$750 +

THE PRIVATE CONVERSATION

Bring APART FROM ME into a private conversation with your leadership team.

$1,750 +

THE WORKSHOP

A private leadership workshop for leaders who want to pursue meaningful work without living as if everything depends on them.

$6,000 +

THE FOUNDATION

Everything in The Workshop, plus a full mission, vision, and values engagement with Rojo 032 — the work of naming what your company actually is, so your people can move in the same direction.

$12,000 +

THE MOMENT I
COULD NO LONGER
PRETEND...

Years ago, I stood on the balcony of a small apartment in San Antonio. My business had collapsed. Nearly 90 percent of our income was gone. I was waking at three in the morning, calculating debts I could not cover and trying to solve problems that had no visible solution.

“I am not okay. God, I need You.”

For years, I thought my problem was burnout. It was deeper than that. I had been building, leading, and solving as if I were the source of everything my life required. But I was never APART FROM ME. That realization did not remove my responsibilities. It changed how I carried them.

WHAT THIS BOOK WILL HELP YOU DO

Most people don’t realize they’re burning out until it’s too late.
This book identifies three distinct stages:

PUT THE CROWN DOWN

Carry what God has entrusted to you without assuming responsibility for outcomes that were never yours to control.

LEAD AS A CO-CREATOR

Build with God instead of creating your own plans and asking Him to bless them afterward.

RECOVER THE PACE OF GRACE

Distinguish faithful urgency from anxious hurry so you can move decisively without outrunning God.

BREAK FREE FROM SCARCITY

Recognize when fear, comparison, and insecurity are making decisions in your name.

COME FULLY ALIVE AGAIN

Recover the joy, presence, gratitude, and sustainable fire that constant performance can slowly consume.

WHAT YOUR SUPPORT MAKES POSSIBLE

Your support helps fund the professional team, production, and launch campaign required to bring Apart from ME into the world, including:

  • Strategic book positioning and audience development
  • Dedicated marketing direction and campaign management
  • Developmental editor, copyediting, and proofreading
  • Cover design, interior design, and professional typesetting
  • Campaign website design and development
  • Photography, video, and promotional content
  • Email, social media, public relations, and media outreach
  • First-edition printing and quality control
  • Limited-edition merchandise and supporter materials
  • Packaging, fulfillment, and standard domestic shipping
  • Production of APART FROM ME live launch experience
  • Post-launch marketing and continued promotion

MORE THAN A BOOK
LAUNCH

This founding campaign is an opportunity to help bring
APART FROM ME into the world.

You can reserve one of the first signed editions, share the book with others, attend Apart from ME live launch experience, or bring its principles directly into your organization.

Choose the experience that is right for you.

Back this project
Share

Standard U.S. shipping is included with every package and is limited to one shipping address per package.

FAQS

Questions, answered

APART FROM ME is written for founders, executives, entrepreneurs, ministry leaders, and high achievers who appear strong on the outside while quietly carrying immense pressure within.

Manuscript is complete. Fulfillment and shipping for all founding campaign packages is estimated for March/April 2027.

Yes! Standard U.S. shipping is included with every package and is limited to one shipping address per package.

Every supporter during this founding campaign receives a copy from the initial printing, personally signed by Sergio.

The live launch experience will take place in San Antonio, TX. Event dates and venue details will be communicated directly to ticket holders ahead of time.

Yes, event tickets included in higher-tier packages are fully transferable to team members, colleagues, or guests.

If you cannot attend in person, your signed books and merchandise will be shipped directly to your address, and virtual recording access will be made available.

Following initial campaign fulfillment, general retail editions may follow, but signed first editions and campaign supporter perks are exclusive to this launch.

SEE MORE FAQs

EARLY PRAISE FOR APART FROM ME

★★★★★   4.9 out of 5 (--- 2,947 reviews)
"This book saved my career and my marriage. Six months later, I'm thriving in ways I never thought possible."
Sarah MitchellCEO, Tech Startup
Sarah Mitchell
"APART FROM ME is mandatory reading for any leader who wants to achieve extraordinary success without sacrificing their soul or peace of mind."
Marcus VanceManaging Director, Apex Ventures
Marcus Vance
"An indispensable guide that reshapes how we understand power, surrender, and purpose in modern leadership."
Elena RostovaFounder & Chair, Horizon Group
Elena Rostova
ACKNOWLEDGMENT WALL

FOUNDING SUPPORTERS

Leaders, executives, and visionaries helping bring APART FROM ME into the world. Your support will be permanently honored in the first printing.

Sergio Luna-Goujon
Rojo 032 Leadership
First Edition Backer #001
First Edition Backer #002
First Edition Backer #003
Your Name Here

Stay In The Loop

Get exclusive updates, early access to new releases, and weekly insights on leadership advice.

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IMPORTANT DATES AND CAMPAIGN TERMS

  • Campaign closes: September 11, 2026.
  • Acknowledgment information due: September 18, 2026.
  • Expected book delivery: March–April 2027. This is a preorder of a book currently being completed. Publishing and shipping dates may change if unforeseen production delays occur.
  • Virtual launch event: Wednesday, March 3, 2027. Access is included with every package. Instructions will be sent to supporters before the event.
  • Live launch event: The APART FROM ME live launch experience will take place on Thursday, April 22, 2027, in San Antonio, Texas. The venue, event time, and private reception details will be announced later. Travel and accommodations are not included. Tickets may be transferred to another guest with advance notice.
  • Leadership conversations, workshops, and engagements: These will be scheduled between April and August 2027, subject to mutual availability, and must be completed by August 31, 2027. One rescheduling request is permitted with at least 14 days’ notice.
  • Scope of the Source Visionary engagement: The package includes the deliverables described above. It does not include employee research, stakeholder interviews beyond the stated participants, brand strategy, visual identity, implementation, organizational rollout, or additional revisions unless separately contracted.
  • Refunds: Full refunds are available through September 11, 2026. Because acknowledgment information and production quantities are finalized after the campaign closes, packages become nonrefundable after that date. Live-event tickets may be transferred to another guest. Any exceptions required by applicable law will be honored.

*Acknowledgment information must be submitted by September 18, 2026, and is subject to editorial approval. Purchases made after the deadline cannot be guaranteed inclusion in the first printing.